We figured out how to shock an "unshockable" audience.
To start, we released a vision of the future on social media, a full 5 months ahead of the season premiere.
Then we promised this power of The Sight to see visions of the future, just like the characters.
But like a dream...you wouldn’t know when it was coming.
We created an in-world experience that immersed fans to that emotional tipping point.
Then we took it all away.
Like a dream, the more minutes of wakefulness you experience the more it recedes into the subconscious.
Links burned immediately upon click and visions had a finite window of time to be viewed once a user clicked "play".