To engage fans between seasons, we created “The Sight” – an immersive in-world experience.
 
After releasing a mysterious tweet, fans flocked to www.ThreeEyedRaven.com to receive the power to see the future via SMS or Twitter. 

We created an erratic distribution model, utilizing geographical randomization to deliver visions comprised of new and previously unreleased content. 

Like a dream, visions were ephemeral – links burned, content was single view and unsharable. 

Conversation skyrocketed. By weaponizing time we shocked an “unshockable audience.”


1.375 MILLION VISITS TO THREEEYEDRAVEN.COM.

72,000 NEW GAME OF THRONES TWITTER FOLLOWERS. 

11,096,413 VIEWS OF VISIONS ON SOCIAL MEDIA/YOUTUBE.

46,948,082 TOTAL IMPRESSIONS.

Case Study Video